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# Creative Direction

Ahana jewlers

Categories

Reels Creation

Customer

Ahana jewlers

Date

June 2025

Location

India

Spec Project: Reimagining How This Brand Could Look Online

This was a sample reel created to showcase our editing style and storytelling potential. The brand needed an engaging, fast-paced visual concept to grab attention and fit seamlessly into their niche.

📈 Purpose:

Used as part of our pitch to showcase capability and creative direction. Even as a spec reel, it reflects our process-driven approach to short-form storytelling.

  • High-contrast color grading to make products pop
  • Smooth transitions synced with trending audio
  • Bold motion text with CTA placement
  • Hook–Hold–Deliver editing structure for max retention
  • Delivered in 9:16 for Reels + WhatsApp-friendly compression
# Social Media Management

🌶️ Project Zaika: From Shelf to Scroll with Katch Masale

Categories

Product Marketing

Customer

Katch Masale

Date

July 2025

Location

Delhi, India

We Spiced Up a Masala Brand's Online Presence—With a Dash of Creativity and a Spoonful of Strategy

Katch Masale had great products, strong flavors, but weak digital visibility. We came in to season their social presence with a full-flavored strategy designed to attract, engage, and convert their local audience.

  • Developed a rustic yet modern brand aesthetic for digital platforms
  • Created scroll-stopping reels showing recipe uses & masala benefits
  • Shot product photos with textured backdrops to evoke taste & aroma
  • Wrote quirky, taste-bud-tickling captions to match brand voice

In the world of masale, it's all about flavor—and we made sure their brand packed a punch online too.

  • Launched Instagram highlights like "Taste Tips", "Masale 101", and "Katch Recipes"
  • Scheduled regular festive campaigns and regional spice stories
  • Built audience trust through founder-backed storytelling and behind-the-scenes shots
  • Crafted a WhatsApp-friendly brochure for quick retailer outreach
# Social Media Management

💉 Project Heal & Hype: Balaji’s Digital Diagnosis

Categories

Healthcare Marketing

Customer

Balaji Hospital & Healthcare Centre

Date

July 2025

Location

Lakhimpur, India

We Helped a Local Hospital Build Trust, Visibility, and a Brand That Speaks

Balaji Hospital approached us with no digital footprint—just great doctors, a trusted name offline, and a desire to expand reach in the online world. We turned that desire into a strategy-driven reality.

  • Created branding elements tailored for the medical space
  • Set up a professional Instagram profile from scratch
  • Designed a healthcare-specific content calendar (focus: trust + info + local relevance)
  • Developed educational carousel posts and reels to build credibility

Marketing for hospitals isn’t about going viral—it’s about building trust at scale. That’s what we delivered.

  • Managed grid design with a calming color theme for trust-building
  • Wrote simplified medical content so even a layperson could understand
  • Automated lead inquiry via WhatsApp for appointment generation
  • Collaborated with the hospital team weekly to keep the content medically accurate